ABC Marketing was named Australia’s Best Marketing Team at the Australian Marketing Institute Awards held in Sydney yesterday.
The team also won Best Public Sector Marketing Campaign for its ABC Gives charity campaign.
The team award recognized the ABC’s approach to diversity and inclusion, the reach and breadth of its awards, and the first-class execution by a talented team of marketers. The judges described the ABC Gives campaign as “marketing at its best” with the combined use of the broadcaster’s national platforms and campaigns aimed at local and regional communities.
ABC Director of Audiences Leisa Bacon said: “In this age of fragmentation and misinformation, the importance of trusted, reliable and quality media has never been greater. This creates a huge opportunity for the ABC, and seeing our teams rise to this challenge over the past year has been incredible.
“The stars are all of the amazing people on our marketing team, who have been recognized for their diverse skills and talent applied to a wide range of campaigns.”
Karen Madden, chief marketing officer for the ABC, said being recognized by the marketing industry’s top body was a huge achievement and a testament to all the hard work, passion and focus the team brings to work every day.
“I’m so proud to lead such a professional, creative and talented team and I’m so thrilled to see our work being recognized in this way,” said Karen.
For more information contact John Woodward at woodward.john@abc.net.au