Al Ain Farms, the largest integrated local dairy company in the United Arab Emirates, has appointed momentum masters, Audience Collective Middle East, to manage the marketing strategy to support the launch of its new line of lactose-free dairy products on the United Arab Emirates market.
The latest partnership further strengthens the marketing agency’s rapidly growing client portfolio with hubs across the globe, which already include Bateel, University of Birmingham Dubai, Nestlé, JA Resorts and Hotels, Waitrose, Rochester Institute of Technology Dubai and Unilever.
Audience Collective Middle East’s bespoke team of experts will be responsible for running a fully integrated bilingual marketing campaign to launch the new range, managing a high-impact social media strategy, developing a media approach, research responsive audience and a bespoke PR activity to drive brand awareness.
Founded in 1981, Al Ain Farms was the first dairy company in the United Arab Emirates. Since its inception, the company has become the largest integrated dairy company in the country, operating four farms under the brand. It has invested heavily in the acquisition of state-of-the-art production lines, enabling faster time to market and greater efficiency in serving fresh products in all regions of the country.
Milana Boskovic, Head of Marketing at Al Ain Farms, commented on the partnership: “As leaders in market innovation, we want to accelerate consumer awareness of our new line of lactose-free dairy products in the UAE market. United Arabs. We are impressed with Audience Collective’s energy in communicating and understanding how to build momentum with real and believable meaning.
“The agency understands our ambitious vision and our passion for our local innovations; therefore, we are confident to share the message of our best quality foods with the people of our country. »
Marija Raisi, Dubai-based Sales Director at Audience Collective Middle East, added: “It is an honor and a true recognition of the creative talent of the Audience Collective Middle East team to have been selected for the launch of the new product from Al Ain Farms.
“We are extremely excited to expand our cooperation with Al Ain Farms and, through our insight-driven approach to media strategy, to create unforgettable campaigns that are distinctly unique.”
For more information on Audience Collective Middle East, visit www.thisisaudience.me
-Ends-
About Audience Collective Middle East
Audience Collective Middle East is a collective of specialist marketing centers around the world that help clients with their marketing needs.
Audience Collective Middle East combines team talent and technology to create momentum for the world’s biggest brands. Simply put, a one stop shop for all marketing services.
About Al Ain Farms
Founded in 1981 by the late founding father of the United Arab Emirates, Sheikh Zayed Bin Sultan Al Nahyan, Al Ain Farms was the first dairy company established in the United Arab Emirates. Since its establishment, the company has become the largest integrated dairy company in the country, operating four farms under our brand – the dairy business, the fresh juice business, the camel milk production and the poultry section, producing fresh chicken and eggs. The company serves nearly 16,000 customers with fresh produce in all regions of the UAE.
Al Ain Farms’ pioneering approach and dedication to quality standards has not gone unnoticed, as it is one of only four companies in the region to have achieved ISO 22000 certification for superior management of food safety.
For more information contact Marija Raisi via email marija@thisisaudience.com