April 28, 2022 – As business becomes more global and complex and power shifts from producers of goods and services to consumers, the CMO’s job of planning and coordinating marketing activities has become more difficult, according to recruiters. Yet, executive search firms have no shortage of assignments for this important C-level position.
Daversa Partnerswhich helps build leadership teams for growing, venture-backed companies, recently helped recruit Marc Kilens as Marketing Director of Airmeet. Kenny Denton, Rachel Burnsand Matt Chodosh conducted the research. “The Airmeet team is thrilled to welcome Mark to our team and his experience at two of the most successful software companies is well aligned to drive our brand forward in the global market,” said Lalit Mangal, Co-Founder and CEO of Airmeet. “With an exceptional marketing leader like Mark now on board, who has a unique vision of what it takes to create and grow industry-leading solutions, I’m confident he will be instrumental in leading our vision during this next phase of growth.”
“Airmeet has made significant progress in delivering unparalleled and immersive event experiences to our customers,” said Manoj Singh, Co-Founder and COO of Airmeet. “We view the introduction of Mark as a critical way to elevate our product, which provides marketers with tremendous opportunities to create compelling and differentiated events for audiences around the world.”
Mr. Kilens brings 15 years of marketing leadership experience helping companies use event growth to discover, engage and grow more customers through immersive and integrated events across the customer journey. He joins the company from Drift, where he was vice president of content and community. Prior to that, he served as VP of Marketing at HubSpot, where he founded the HubSpot Academy, which helped HubSpot surpass $600 million in revenue.
In this newly created role, Mr. Kilens will lead Airmeet’s global marketing team and work to advance the event-driven growth movement in the B2B event category. “Events are essential to growing your brand and revenue and Airmeet has designed an innovative product that embodies what it means to put attendees at the center of the event experience,” said Mr. Kilens. “I’m thrilled to join a company designed to help marketers deliver the right event with the right experience to the right audience.”
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Airmeet is a virtual and hybrid event platform designed to engage audiences from anywhere. Founded in 2019, Airmeet’s platform supports various event formats including conferences, webinars, meetups, workshops, town halls, job fairs, exhibitions, and more. The company is a remote team of 290 people based in six countries and has raised a total of $50 million in venture capital from Sequoia Capital India, Accel India, Redpoint Ventures US, Venture Highway, Global Founders Capital, Prosus Ventures, Sistema Asia Fund, RingCentral Ventures, KDDI Open Innovation Fund, DG Daiwa Ventures and Nexxus Global.
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Daversa Partners, founded in 1993, builds management teams for growth-stage and venture-backed companies. Its global footprint spans two continents and eight offices, giving its teams visibility across the market. Daversa is dedicated to developing meaningful relationships with entrepreneurs, leaders, and investors in consumer and corporate businesses. In addition to its main location in Westport, Connecticut, the company has offices in New York; San Francisco; Washington D.C.; Orlando, Florida; London; and Waterford, Connecticut, where the company operates a data and people analytics facility.
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Mr. Denton is a director of the company and specializes in the roles of VP of Sales and Marketing, Chief Data Scientist, CEO, Product and General Management in North America and Europe. It partners with leading venture capital firms including Venrock, Lightspeed Venture Partners, Norwest, Andreessen Horowitz, Kleiner Perkins Caufield & Byers, 83North, Khosla Ventures, and more.
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Contributed by Scott A. Scanlon, Editor; Dale M. Zupsansky, editor; and Stephen Sawicki, Editor – Hunt Scanlon Media