Pinterest Marketing 101Unsplash
What is Pinterest?
Pinterest is a social media platform where people can organize their favorite images into boards. User can search pins by keyword or by category.
You can use Pinterest as an effective tool for social media marketing. Upload your business content from your computer or smartphone, pin the content you find on the site, and share the content found on the web using the browser button.
Commitment is the key. Follow your friends’ forums, like, comment and repin their pins. Share links to your website or blog in your pins. Choose a professional account if you want to use analytics, videos, and ads.
Now let’s review some Pinterest marketing strategies to ensure you get more traffic and engagement with your pins.
How to Use Pinterest for Marketing
Distribute your content. Build a community. Educate customers, drive website traffic, and drive online sales. These strategies represent ways to use Pinterest for marketing. Here are some benefits of using Pinterest for marketing.
Distribute your content
85% of pinners use Pinterest to view photos. They also like to share photos with friends. Pinterest is a great platform for promoting any type of content. Users can click live links. On Pinterest boards, users can organize pins by theme, idea, plan, or type of inspiration. Users can create as many tables as they want.
You can invite other people to join your boards, making them group boards. Group boards allow users to interact more easily.
Build a community
Online communities bring like-minded people together and provide a useful hub for businesses. With a Pinterest community, you can rely on your followers and fans to interact with your boards, consume your content, and access your website, driving traffic. Over 335 million people use Pinterest every month. By treating your Pinterest board as a two-way street through which you can interact with and engage users (rather than a one-way billboard), you can build a loyal community of Pinterest users who can also become customers.
How to build your Pinterest following
You should promote your Pinterest account by posting pins on your other social media accounts. This method is more effective than finding people who follow you on Pinterest.
Follow accounts that you think would like to follow you back. Watch what competitors are doing to increase the follower base and learn their techniques. Use keywords in your posts (we’ll discuss these tactics in more detail later). Ask influencers to repost some of your content to grab the attention of their followers.
Educate customers
Pinterest is a social media platform that lets you create boards, pin images, and share them via email or other platforms. You can also follow people who post interesting things and use the site as an online album. Pinterest is a great tool for marketers because it helps you connect with potential customers by providing information about products and services.
The same way you would create new products, build your brand, or post on other social networks, make sure you deliver content that appeals to your target audience, current customers, and buyers. To do this, research your buyer personas to see what kind of content would interest them.
Survey and ask your current followers for feedback on what they need from your business on Pinterest, then examine what your competitors are currently doing to help you think about how to get your content out there. Look at what your clients’ boards are already doing to understand what interests them.
Drive traffic to your website and increase your online sales
Pinterest is a social network for sharing images. Users can pin images to boards or save them on board. Boards can be shared publicly or privately. People can follow other people’s advice. When someone pins something on a board, it shows up in the followers feed. You can also add comments to posts.
For example, this painting, made by clothing company Madeline Bell, serves as inspiration for travel and is paired with real products she sells to get her audience excited about her brand, the style of life it promotes and the idea of buying clothes from it. She embeds Pinterest on her website, so she can easily drive page traffic to her Pinterest profile so her prospects and customers can view her content in seconds (and possibly follow her).
These Pinterest widgets and buttons make it easy for your website visitors to interact with your Pinterest page. You can also easily customize, create and insert these features into your website. The Pinterest Network Widget Builder helps you quickly customize, create, and include these features on your site.
Pinterest Marketing Strategies
Businesses must create a free business account. Choose the right category for your content. Use different images and videos. Create unique content. Take advantage of keywords. Include hashtags in your content and add them to your photos. Post your content on other social media platforms. Engage with others. Interact with others. Use social media best practices. Analyze your results and improve your strategy.