Due to the boom in technological advancements and growing digital addiction, consumer preferences have undergone a massive transformation. Gone are the days when people would travel from corner to corner to visit a particular store or market to buy things. The latest fad is to search for things online, compare them on multiple websites, search for applicable discounts and coupons, and then make a purchase, all while relaxing at home with a nice cup of coffee. Well, this is the heart of digital marketing.
Considering how quickly people are going digital, it is now essential for brands to have an online presence. This in turn would allow them to connect with a large audience scattered around the world. Apart from this, it is the effective marketing techniques that greatly contribute in establishing the future growth of the business. These tactics give the business owner the opportunity to reach their target market and achieve the desired goals. Amidst such strategies, performance marketing has become the king of them all because it allows you to track your brand reach and coordinate all your marketing plans and resources, which is essential for keeping campaigns scalable, continuous and optimized. for companies.
Especially the festive season calls for brands to roll up their sleeves because it is the time when consumers buy the most. In fact, according to a report by TOI, 94% more people were looking forward to spending during the holiday season in 2021 than in 2020. This means that in order to build a strong brand reputation and generate the greatest amount of revenue at long-term revenue, companies need to develop unique party-centric strategies.
Top performance marketing trends to watch this festive season
Special Advertising Campaigns: Advertising campaigns play a crucial role in attracting the target audience and getting the desired results. Creating digital ad campaigns and festival-specific ad creatives can be a game-changer for brands. putting main texts and titles specific to festive seasons will allow us to attract more seasonal buyers who tend to buy more during this period. Since these festive advertising campaigns have a short lifespan, budgets can be increased for a short time for performance marketing campaigns. It allows you to track their success and failure rates and modify them accordingly.
Online activities: Since the pandemic broke out, virtual engagements have become commonplace. Organizing a virtual event centered on the festivities could therefore prove to be extremely advantageous for companies. You can organize a contest or content around the festive theme with reasonable rewards to encourage people to engage more. The next step would be to assess its performance in the market and then plan future events based on what has been gathered. Again, because these events will be brief and focused on the holiday season, it’s crucial to come up with the best plan and monitor its effectiveness to make appropriate changes. Targeting seasonal shoppers in specific campaigns can increase the likelihood of purchase. Meanwhile, brands can also try running retargeting campaigns with additional discounts or offers to attract mid-funnel customers, who have engaged with their brands but have yet to purchase their items.
Time-centered schemas: Time-centric systems act as a determining factor that persuades consumers to make a purchase instantly. Offering such special programs, offers, and discounts, especially for the holiday season, can do wonders for brands. Additionally, as these offerings are festival-centric, it is imperative to keep an eye on their performance as this creates space for lasting improvements and changes.
Final Thoughts
For brands, the time of the festival is essential because it allows them to create a lasting impression in the minds of consumers. Given the current digitalization of people, it is vital for brands to make the most of these online platforms. Indeed, over time, festive marketing strategies have also evolved and consumers are considered at the center of these strategies. Due to the short-term nature of these programs, which are designed to coincide with festival season, there is an urgent need for brands to measure, track performance, and immediately make necessary adjustments in an effort to improve reach.