Safello launches the DYOR marketing campaign

stockholm, October 19, 2022 | Today, Sweden leading crypto broker Safello is launching its DYOR fall campaign. The campaign will be broadcast in certain streets of stockholm as well as on social networks. The goal of the campaign is to raise awareness and educate about crypto, as well as continue to establish Safello in the wider target group.

There are thousands of different cryptocurrencies on the market, all of which have different characteristics. Some look like currencies or securities and some look like commodities. It’s important to understand what you’re investing in, that’s why Safello launches the DYOR campaign. The term DYOR is a well-known expression in the crypto community. It describes a rule of thumb whose meaning relates to the importance of doing your research in order to make informed investment decisions. The campaign encourages people to find out what the phrase means and thus learn more about crypto and get interested in digital assets. On the campaign site, anyone who enters the correct meaning of the term will receive a discount code valid for a purchase.

“DYOR is not only a rule of thumb from an investment perspective, but has also become a cultural expression within the crypto community. The term resonates well with by Safello philosophy, which has always been to offer a safe and secure trading platform for crypto. More than 2.5% of Swedes are customers with us today and with the campaign we hope that even more people will become interested in crypto and want to know more,” says Evelina Appelskog, Marketing & PR Manager at the house of Safello.

What does DYOR mean? Test your crypto knowledge on the campaign to place.

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For more information please contact
Evelina Appelskog, Marketing and PR Manager, evelina.appelskog@safello.com

Certified Advisor
Amudova AB is by Safello certified advisor. Telephone +46 8 546 017 58. Email: info@amudova.se

Safello is Sweden leader in online cryptocurrency brokerage with the goal of making crypto accessible to everyone. Safello offers a secure way to buy, sell, and store cryptocurrency in seamless transactions at industry-leading speeds. operating in Sweden, Safello was registered as a financial institution with Finansinspektionen (Swedish Financial Supervisory Authority) since 2013 and has been listed on the Nasdaq First North Growth Market since 2021. For more information, visit www.safello.com.

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