Sneha Beriwal joins Vahdam India as CMO, Marketing & Advertising News, ET BrandEquity

Sneha Beriwal

Vahdam India has appointed Sneha Beriwal as Marketing Director. Before that, she worked at Aditya Birla Group for five years.

She will lead the entire marketing function of Vahdam India globally and will report to Founder and CEO, Bala Sarda.

Beriwal brings over 17 years of experience and at Aditya Birla Group, she started as Associate Vice President – Marketing at Aditya Birla Payments Bank and later became Manager – Brand and Campaigns at Aditya Birla Fashion and Retail – Pantaloons.

In 2022, she served as Co-Vice President of Marketing at Aditya Birla Health Insurance Company. She has also worked at various consumer goods companies including Nestle, Dabur, Westmill Foods and Novartis.

Sarda said: “She joined Vahdam at an exciting time of growth and brings tremendous marketing expertise with her. As CMO, she will use her storytelling and brand building skills to help the company move to the next level of growth. »

“I want to use my experience in brand building, storytelling and customer focus and contribute to this growing organization,” Beriwal said.

In this role, Veluri will lead Adobe’s marketing strategy in the Indian market, reporting to Adobe Asia Pacific’s vice president of marketing, Duncan Egan.