Top 5 Influencer Marketing Platforms That Drive Brand Performance

Influencer marketing is the fastest growing channel in the digital marketing space. In fact, Instagram now ranks 6th in influencing consumer buying decisions according to Hubspot. In other words, today’s consumers are looking for authentic recommendations from everyday people. Influencer marketing has become the preferred strategy for brands to connect with their target audience (TG) and amplify their awareness. Influencer marketing works well because of the high trust that social influencers have established with their followers and their recommendations serve as a form of social proof to potential customers of a brand.

Influencer marketing still has a long way to go, as it helps brands monitor and analyze campaign effectiveness with any influencer they work with. Influencer marketing is a viable solution for brands that are ready to think outside the box and help build a trusted following.

Below is a compilation of the top 5 influencer marketing platforms that build brand awareness.

Wobb.ai

Wobb is the world’s fastest influencer recruitment platform that connects marketers with verified social media influencers for paid and barter campaigns. As a one-of-a-kind martech startup, Wobb is also recognized as India’s largest AI-based platform for influencers and marketers. Launched in 2020, the startup is trusted by over 300 brands and agencies and more than one Lake influencer across the country. With influencers present on the platform itself, Wobb enables brand managers to launch and execute their campaigns in a record time of 30 minutes. From the hiring of the influencer to the launch of the campaign; Brand managers can do it all in minimal time with the help of Wobb.

An impression

One Impression helps over 250 D2C businesses and brands run influencer-led campaigns through their network of over 14 million influencers on social platforms like Instagram, YouTube, Pinterest, Facebook, and more. Their main strength lies in their ability to deliver consistent ROI at scale. and speed with the greatest transparency. They’re a single point of contact for everyone from superstars to micro-influencers.

Grynow

Grynow is a leading influencer marketing agency in India, connecting brands and influencers. More than 50,000 social media influencers, artists, bloggers and content creators are associated with Grynow for the execution of influencer marketing campaigns. More than 200 major brands trust them for their growth and marketing.

Grynow aims to bring brands closer to their goals through “word of mouth” from today’s most influential people. Backed by effective strategies, they aim to make influencer marketing more effective and clear the way in the marketing sphere of brands. They believe in the power of storytelling and similarly maneuver to triumph over effective brand communication.

Clan Connect

ClanConnect was founded with the vision to transform the digital marketing landscape by placing power in the hands of brands and influencers. The three pillars of technology, creativity and people deployed in the best possible way are what make ClanConnect the go-to place for all brands and influencers. The technology engine behind ClanConnect ensures that large amounts of data are processed in real time, giving end users the best possible information to make informed decisions.

The platform is an amalgamation of some of the top influencers across scale, categories, and geographies, from the most niche to those with the most appeal. Working on such a platform helps brands organize their campaign solutions perfectly to achieve the ideal balance between engagement and reach.

Buzzerati

Buzzerati is an influencer marketing platform founded in 2016 by Samar Verma. He has a huge network of bloggers, celebrities, popular personalities, etc. This network spans all social media platforms.

It collects and analyzes data from top influencers, their followers, engagement rate, and more. This helps brands create appropriate messages and find the best relevant influencer. It also allows them to create network campaigns.