LawSikho, a Delhi-based legal technology company, has appointed Vibhas Sen as Chief Marketing Officer. Sen was a consulting marketing director for various global organizations, start-ups and non-profit organizations in the fields of interior design, healthcare, fast-moving consumer goods and the automotive sector.
A graduate of Indian Institute of Management – Calcutta, Sen has over 13 years of marketing experience. He has held various positions in the marketing division for companies such as LogicServe Digital, Pinstorm, PNB MetLife India Insurance, iProspect and Ellementry.
Sen is also a multi-medal Paralympian and continues to compete for India.
Sen said, “The best lawyers are great storytellers. In today’s world where customers are more interested in shopping experiences than products, it’s important to show them what your brand means instead of just showing what you sell – that’s as well as humanizing the customer experience. The secret lies in telling a great story, which is the basis of good marketing. LawSikho has built an amazing brand over the past 5 years with the power of storytelling and personalized content making it a very powerful brand.
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